With the following declaration we would like to inform you about the type, scope and purpose of the processing of personal data at benTextil and the associated brands. The data protection declaration also applies to all our online offers regardless of the domains, systems, platforms and devices used on which the online offer is carried out.
With the following data protection declaration we would like to inform you about the type, scope and purpose of the processing of personal data at benTextil and the associated brands. The data protection declaration also applies to all of our online offers regardless of the domains, systems, platforms and devices used on which the online offer is carried out.

1. Accountability and contact

BenTextil GmbH, Karl-Kellner-Straße 105G, 30853 Langenhagen, phone: 0511-16595480, is responsible and responsible for the processing of your personal data.
If you have any questions about data protection, e.g. updating your data, please send an email to


2. Basic information

We save and process your personal data exclusively in compliance with the relevant data protection regulations. Your data will only be processed if there is legal permission to do so:
the processing is necessary to safeguard our legitimate interests (Art. 6 Para. 1 lit f. GDPR), in particular for advertising and marketing purposes
The personal data processed by us includes inventory data (e.g. names and addresses of customers), contract data (e.g. services used and products purchased, names of clerks, payment information), usage data (e.g. the websites of our online offer visited, interest in our products ) and content data (e.g. entries in the contact form).
For the terms used, such as "personal data" or their "processing", we also refer to the explanations in Art. 4 of the General Data Protection Regulation (GDPR).
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or deliberate manipulation, loss, destruction or against access by unauthorized persons.
The security measures include, in particular, the encrypted transmission of data between your browser and our server.

3. Purposes for which data are collected and processed and legal bases

3.1 Order processing
benTextil processes inventory data (e.g. names and addresses as well as contact details) and contractual data (e.g. purchased products and services, payment information) to fulfill concluded contracts. In online forms, consent to this data processing is required for the conclusion of a sales contract.
The legal basis for this data processing is Article 6 Paragraph 1 lit b. GDPR. We pass on your data to third parties and processors (e.g. shipping service providers, debt collection service providers) if this is necessary for the fulfillment of the contract.
Your data will be stored for as long as is necessary due to legal warranty and similar obligations. Whether the retention of the data is still necessary is checked regularly (at least every 3 years). If this is not the case, your data will be completely deleted.
The provisions mentioned in this section also apply to the implementation of pre-contractual measures (e.g. when you request an offer, product samples or information material).
3.2 Direct Marketing
benTextil uses your inventory and contact data to inform you about products and services. If it concerns information on products and services similar to those that you have already bought or commissioned from us, we will also use your e-mail address for this - if you have not objected to this.
The legal basis for this data processing is the safeguarding of our legitimate interests (Art. 6 Para. 1 lit f. GDPR). The data processing is justified by carefully weighing up interests in favor of benTextil. The promotion of our products and services represents a legitimate interest and the data is used appropriately for the purpose of processing. In this case, your legitimate interest in not using your inventory and contact data for this purpose does not prevail, as no sensitive data is used.
Furthermore, we consider the data processing to be appropriate, as you can expect your data to be used for advertising purposes after previous contractual relationships with us or if you have expressed an interest in the past (e.g. by ordering a catalog) and this is therefore not to be regarded as an unreasonable nuisance. The same applies in the event that your data was collected indirectly from publicly accessible sources and you are clearly identified there as a contact person for an organization (e.g. as a military leader of a voluntary fire brigade).
We only pass on your data to third parties and processors to the extent necessary to carry out communication (e.g. to postal service providers for sending advertising letters or service providers for sending e-mail newsletters).
It goes without saying that we will only use your data for direct marketing by post or email if you have not objected to this.
3.3 Online offers
When you use our online offers, general information is automatically recorded, which is explained below.
As part of the registration and renewed logins as well as use of our website, we save the IP address and the time of your respective user action. The storage takes place on the basis of our legitimate interests (Art. 6 Para. 1 lit f. GDPR). A transfer of this data to third parties does not take place, unless it is necessary to pursue our claims or there is a legal obligation to do so.

3.3.1 Contact forms
When you contact us (using the contact form or email), your details will be processed to process the contact request and to process it in accordance with Article 6 (1) (b) GDPR.
Your details can also be stored in our customer relationship management system ("CRM system") or a comparable request organization.

3.3.2 Access data and log files
We collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, your browser type and version, your operating system, referrer URL (the previously visited page), IP address and the requesting provider .
For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of seven days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.
3.3.3 Payment via PayPal
You have the option of carrying out the payment process with the online payment service PayPal. The European operator PayPal is owned by PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg. If you choose PayPal for your payment, the data required for the payment process will be automatically transmitted to PayPal; this may also be passed on to third parties if this is necessary to fulfill contractual obligations or if order data processing takes place. The data protection provisions of PayPal, which you can find here:
3.3.4 Cookies and range measurement
Cookies are information that is transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
We use "session cookies", which are only stored for the duration of your current visit to our online presence (e.g. to be able to save your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and, for example, log out or close your browser.

You will be informed about the use of cookies in the context of pseudonymous range measurement in section 3.3.5 of this data protection declaration.
If you do not want cookies to be stored on your computer, you will be asked to deactivate the corresponding option in the system settings of your browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
You can use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative
( and also the US website ( or the European website  (

3.3.5 Google Services
On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the marketing and remarketing services ("Google Marketing Services" for short ”) From Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, („Google“).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law ([&]status=Active).
The Google Marketing Services allow us to display advertisements for our website in a more targeted manner in order to only present you with advertisements that potentially match your interests. If, for example, you are shown advertisements for products that you were interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google Marketing Services are active are accessed, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also known as "web Beacons "called) integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on your device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including,,,, or This file records which websites you have visited, which content you are interested in and which offers you have clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. Your IP address is also recorded, whereby we inform you within the framework of Google Analytics that the IP address is within member states of the European Union or shortened in other contracting states of the Agreement on the European Economic Area and only transferred in full to a Google server in the USA and shortened there in exceptional cases. The IP address is not merged with the user's data within other Google offers. The aforementioned information can also be combined with information from other sources by Google. If you then visit other websites, advertisements tailored to your interests can be shown to you.

Your data will be processed pseudonymously as part of the Google Marketing Services. This means that Google does not save and process e.g. your name or email address, but processes the relevant data cookie-related within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if you have expressly allowed Google to process the data without this pseudonymisation. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers in the USA.

The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies cannot therefore be tracked via the websites of AdWords customers.
The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers like us who have opted for conversion tracking. The AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

For more information on the use of data by Google for marketing purposes, see the overview page:, Google's data protection declaration is available at
If you would like to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google:
3.4 Email newsletter
With the following information we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. In addition, our newsletters contain information about our products, offers, promotions and our company.
Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address.
Changes to your data stored by the shipping service provider are also logged.
The newsletter is sent by Rapidmail GmbH, Augustinerplatz 2.79098 Freiburg, hereinafter referred to as the "shipping service provider". You can view the data protection regulations of the shipping service provider here:
Furthermore, according to its own information, the shipping service provider can use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletter or for statistical purposes in order to determine from which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
The use of the shipping service provider, implementation of statistical surveys and analyzes as well as logging of the registration process are based on our legitimate interests in accordance with Art. 6 Para. 1 GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and meets your expectations as a user.

Statistical survey and analysis - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the mailing service provider's server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked.
Cancellation / Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyzes expire. You will find a link to cancel the newsletter at the end of each newsletter. If the users have only registered for the newsletter and canceled this registration, their personal data will be deleted.

4. Disclosure to Third Parties

benTextil uses your personal data exclusively for the purposes mentioned in section 3. Under no circumstances will we pass on your data to third parties for advertising and marketing purposes if you have not expressly consented to this.
The data will only be passed on to third parties if this is necessary to fulfill the contract, for other purposes listed in Section 3 or due to legal regulations. This includes in particular shipping companies or partners for processing payments. Your personal data will only be passed on to third parties who have committed themselves to complying with the statutory data protection regulations.

5. Your rights

5.1 Information, correction, complaints and revocation
You have the right, upon request, to receive information free of charge about the personal data that we have stored about you.
In addition, you have the right to correct incorrect data, to restrict the processing and deletion of your personal data and, if applicable, to assert your rights to data portability.

If you are of the opinion that the processing of your personal data violates applicable law, you have the right to lodge a complaint with a supervisory authority at your place of residence or work or at the location of the alleged violation.
The supervisory authority will inform you as the complainant about the status of the proceedings and the possibility of legal remedies.
You can also revoke your consent, generally with effect for the future.
Users can object to the future processing of their personal data in accordance with the legal requirements at any time. The objection can in particular be made against processing for direct marketing purposes.
5.2 Deletion of data
The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to user data that must be kept for commercial or tax reasons.
According to legal requirements, the storage takes place for 6 years according to § 257 Abs. 1 HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years according to § 147 Abs. 1 AO (books, records, management reports, Accounting documents, commercial and business letters, documents relevant for taxation, etc.).
5.3 Data transfer
You have the right to receive your personal data from us in a structured, common and machine-readable format. If this is technically feasible, you have the right to have us transfer this data directly to another person responsible.
5.4 Right to be informed
If you have exercised your right to correction, deletion, revocation or restriction, we will inform all recipients to whom we have transmitted personal data in accordance with Section 4 of the correction, deletion, revocation or restriction, unless this is impossible or with disproportionate effort.

6. Profiling

We do not use your data for automatic decision-making (profiling).


7. Changes to the data protection declaration

We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to declarations on data processing. If the consent of the user is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
The users are asked to inform themselves regularly about the content of the data protection declaration.